Privacy Policy
Last Updated: May 2026
Ember Shoals (operated by WRLV LLC) is committed to protecting your personal information. This Privacy Policy explains what information we collect, how we use it, and your rights regarding that information.
Information We Collect
When you make a reservation, sign up for our email list, contact us, or use our website, we may collect the following:
Name, email address, phone number, and mailing address
Reservation details including dates, unit type, and payment information
Communications you send us directly
Website usage data including pages visited, device type, and browsing behavior (collected via cookies and analytics tools)
How We Use Your Information
We use the information we collect to:
Process and manage your reservation
Communicate with you about your stay, including confirmations, reminders, and updates
Send marketing communications such as our email newsletter, if you have opted in
Improve our website and guest experience
Comply with legal obligations
We do not sell, rent, or share your personal information with third parties for their own marketing purposes.
Third-Party Services
We use trusted third-party platforms to operate our business, including but not limited to ResNexus (reservation management), Mailchimp or SimplyTexting (email and SMS communications), and Google Analytics (website analytics). These platforms have their own privacy policies and data practices, which we encourage you to review.
Cookies
Our website uses cookies to improve functionality and track usage. You may disable cookies in your browser settings, though doing so may affect certain features of the site.
Email Communications
If you have subscribed to our email newsletter or other communications from Ember Shoals, you may unsubscribe at any time using the unsubscribe link in any email. We will honor all opt-out requests promptly.
Data Security
We take reasonable measures to protect your information from unauthorized access, loss, or misuse. Payment information is processed through secure, PCI-compliant platforms and is never stored on our servers.
Your Rights
You have the right to request access to the personal information we hold about you, request corrections, or request deletion of your data. To make a request, contact us at info@embershoals.com.
Contact
WRLV LLC / Ember Shoals
740 Denton Ferry Rd
Cotter, Arkansas 72626
info@embershoals.com
870-425-3333
This policy may be updated periodically. Changes will be posted on this page with an updated effective date.