Fly Shop & Social Lounge

More Than a Fly Shop. It's Where the Trip Begins.

Two men shopping for fishing lures in a store, browsing a wide display of colorful lures organized in compartments.
Logo of Diamond State Fly Co featuring a diamond, a syringe, a bird, and an orbit around the diamond with the words 'Diamond State' and 'Fly Co'.

Get What You Need to Get Out on the Water

Stocked and managed by our friends at Diamond State Fly Co., our small fly shop carries the basics you need to get out on the White River.

  • Limited supply of fly rods and reels

  • White River-ready fly selection

  • Leaders, tippet, and terminal tackle

  • Variety of smaller gear and accessories

Ember Shoals Swag

Take a little Trout Capital home with you. We carry Ember Shoals branded shirts, hats, stickers, and select gear — the kind of stuff you'll actually want to wear.

A beige and brown baseball cap with embroidered green text that says 'Ember Shoals Outdoor Resort & Outfitter.' There is also a red graphic of a mouse and additional red and black script text.
Brown trucker-style hat with white embroidered text that reads 'Ember Shoals', 'Cotter Ark', 'Outdoor Resort & Outfitter', and a red graphic of a running gamefowl.
Brown crewneck sweatshirt with white text and graphics about Ember Shoals outdoor resort and outfitter in Arkansas.
Camo patterned T-shirt with a red embroidered patch reading 'EMBER SHOALS' and additional text, from Port & Company, in camouflage colors.
A dark green baseball cap with a rectangular patch on the front that reads 'EMBER SHOALS' and has additional text including 'Cotter', 'White River', and 'Outdoor Resort & Outfitter'.
A beige T-shirt with a black graphic design featuring a large fish jumping out of the water, with trees and clouds in the background. The text reads 'Trout Capital U.S.A.' at the top and 'Ember Shoals Cotter, Arkansas' at the bottom.
Brown and beige trucker cap with green embroidered patch reading 'Ember Shoals Cotter AEL Outdoor Resort & Outfitter White River'.
Black knit beanie hat with an embroidered patch that reads "Ember Shoals, White River, Outdoor Escape & Outfitter."
Black trucker hat with orange and beige embroidered patch reading 'Cotter ALB EMBER SHOALS OUTDOOR RESORT & OUTFITTER WHITE RIVER'
Brown trucker hat with orange embroidered text saying "Trout Capital U.S.A. Cotter, Ark." and a small fish icon.
A wooden interior with a mounted deer head above a refrigerator, which has a sign reading 'Loot & Lasso'. The refrigerator contains beverages and food items, and there is a metal shelf on the left with clothing and other items, alongside a basket of vegetables on a rustic wooden table.

Serving Up Cold Drinks, Ready When You Are

Hit the fridge on your way out the door. We keep it stocked with cold drinks so you can get to the river without making a detour.

A living room with a brown couch, a cream blanket with black stripe, a white pillow with small star pattern, and a gallery wall of various framed pictures, paintings, and mirrors on a wood-paneled wall.

The Social Lounge

The Shoals Shop isn't just a shop. Pull up a chair, deal a hand, or catch the game — the Social Lounge is an open space for guests to connect, decompress, and swap fish stories.

  • Comfortable seating areas

  • Card tables and games

  • TV lounge

  • A place to just be

Hosting Something?

The lounge is available to rent for private gatherings — whether it's a group trip kickoff, a fishing club meetup, or just a reason to get your people together. Reach out to learn about availability and rates.

Display of various hats on wooden shelves and a black-and-white poster of a desert scene with two motorcyclists riding on a dirt road, in a store with wooden walls and decor.
Display of various merchandise including T-shirts, caps, mugs, and promotional items on a wooden table.
Interior view of a store or café with a wooden wall, a mounted deer head, and a refrigerated display case labeled 'Loot & Lasso' containing drinks and jars. To the left, a metal shelving unit holds hats and other items, and a basket of vegetables sit
Three white baseball caps with 'Sullivan's' embroidered on them, placed on a wooden shelf.